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Why I Started Doing This A few years ago, I noticed something. We were great at setting company goals. OKRs, KPIs, quarterly planning. We had all of it. But we had no real container for the humans doing the work to step back and ask: what do I actually want? Not what the company wants. Not what their manager wants. What they  want. So I started running a voluntary, quarterly goal-setting session. No agenda tied to work projects. No output that feeds into a spreadsheet somewhe